For more than 50 years, Willy Group has reinforced itself as an integral importer and distributor of high-end household detergents, personal care and professional hair products in the MENA region.

Willy Group was established in 1968 as a manufacturing and distribution company for personal and professional care products. It launched its first manufacturing plant in the Industrial Area, 6th of October in Cairo’s suburbs.

From the very beginning, Willy Group has spared no effort in implementing the latest technological advancements. The company has been and continues to strive towards developing its products from start to finish.

Today, Willy Group operates three manufacturing plants; tin cans, aerosol filling, and consumer commodities such as creams, gels, and liquid products. Our line range from personal care items: shampoos, hair creams, hair gels, shaving creams and foams, shower gels, to hair sprays, lubricants, deodorants and house and air care items.

Willy Group (LLC) is Egypt’s leader in tin can manufacturing with 21 percent in market share,
ranked third in the local deodorant sprays market.

The company is proudly the sole leading source for aerosol tin cans and liquified petroleum gas (LPG) filling. Our manufacturing process adheres to the highest international standards of quality.The company’s deep-rooted comprehension of household detergents, air care, skin care products, grooming, as well as professional hair products has enabled it to pioneer in the field and provide premium home, beauty and personal care items.

Why Choose

Willy Group?

Willy Group dedicated immense efforts into market and product research; taking consumers’ feedback, complaints and suggestions into consideration at all times.
Not only does the company improve its products, it also consistently enhances all branding technicalities such as packaging and private labelling.
The ability to constantly meet the expectations of our clientele base is what sets us apart from our regional competitors. We’re interested in cultivating our relationships with existing business partners and eager to initiate new ones.
Also, thanks to our cutting edge technology, we can manufacture customized home-use products and cleaning supplies.